In today’s digital era, it seems most people in the world must have email. To use a cell phone only, someone needs to have an email first. Naturally, now the email marketing campaign is growing rapidly and becoming a wetland in the world of marketing. However, it turns out that the email marketing campaign competition is quite tight. It is known that every day there are 269 billion emails sent to all users. Of course, you need a way for your campaign to stand out compared to other emails, right? First thing you need to do is to use email verifier service because you would want your email to be delivered to your customer. This type of service could help you confirm that the address is active without sending an email.
But it is also important in email marketing to know the purpose of the email marketing campaign you want to achieve. Every good marketing strategy starts with setting clear goals. To produce a successful campaign and generate more sales and revenue, you need to know what you want to achieve with it. However, generally, the objectives of the campaign through email marketing include the following welcome new customers. Usually, emails to welcome new customers are used to inform customers about your business. This method is the first step to create a good relationship with customers and provide a good image for your business. Increasing customer engagement with your content and business is the next goal. You can achieve this goal by sending online seminar promotions related to your business.
Maintaining relationships with existing customers is also a goal that needs to be achieved in running an email marketing campaign. So, don’t forget the loyal customers who have supported you before so they don’t look away. Re-engaging non-active customers, it is undeniable, there will be customers who disappear and no longer visible activity in your business. By using email marketing, you can try to reach them again to be active again. Knowing customer segmentation can also be done by email marketing campaigns. If this goal is successful, you can continue with targeted and targeted email marketing.